In our new remote work economy, dry-cleaning businesses continue to explore ways to enhance their storefront and become a full-service, quality dry cleaner. With consumers accustomed to clicking a computer mouse to browse products and make purchases, dry cleaners must strategize how to increase in-person visits. This can be a challenge for them to evolve and offer exceptional advantages over their competition.
So how exactly can you take your dry-cleaning business to the next level and transform it into a full-service outlet to grow your customer base and revenue? Take a look at these expert tips:
Become More Convenient
There are significant ways that dry cleaners can become more convenient to their consumers. One service is to offer garment pick-up and drop-off, so customers don’t have to make the trip themselves to have their clothes properly cleaned. Especially with our new normal, many may not be comfortable going in-person to clean their belongings. Offering this service gives everyone an option, and they will feel comfortable using your dry cleaner. You can also extend store hours during weekdays and weekends. This will provide ample opportunity for customers who can’t drop off garments during typical business hours.
Offer Specialized Add-On Services
Ideal add-on services require little investment and can capture more business from current customers and new business from potential ones. Add-on services to help dry cleaners accomplish this include:
- Shoe repair
- Leather cleaning
- Upholstery cleaning
- Specialty cleaning (wedding gowns, rugs, comforters, etc.)
- Restorative cleaning (i.e., smoke and water damage)
It’s essential to market and promote any add-on services you offer to make consumers aware of them. This is an opportunity to be present online and promote your business.
Promoting your dry-cleaning operations as an eco-friendly one isn’t just suitable for marketing purposes, but good for the business as well. As more and more consumers become aware of the impact their actions have on the environment, many are looking to do business with those who commit to minimizing their footprint. For a dry-cleaning business, there are different ways to accomplish this. Consider going paperless or investing in efficient equipment. Rema Dri-Vac can help dry cleaners take their operations to new sustainable heights with advanced products and services.
Maximize Customer Service
Are your customers satisfied with the level of service you provide? Some ways to take your business to new levels include:
- Implementing a text messaging system to alert consumers when their clothes are ready for pickup.
- Offering online payment options.
- Sending a monthly newsletter to your customer base to keep them aware of promotions, store news, etc.
- Offering loyalty rewards or a referral program.
- Responding to messages or questions promptly.
Take Your Business to the Next Level with Rema Dri-Vac
Now more than ever, it can be difficult for primarily in-person storefronts to succeed. However, with the addition of these small service offerings, you can take your dry cleaners from discount to full-service in no time. Looking for high-quality dry-cleaning equipment to increase business volume and boost profits? Contact Rema Dri-Vac today!