Your dry-cleaning business is your livelihood, and there are often competitors who will try to win a share (or all) of your customers. Before the pandemic, your business may have been flourishing. However, many businesses (like dry cleaning) suffered when COVID-19 made ‘business as usual’ more of a challenge. To regenerate your dry-cleaning business’s growth, it is important to refresh your methods of attracting and regrowing a customer base. As your competitors are sure to be facing the same challenges of regrowing their businesses, Rema Dri-Vac is here to help you outshine the competition.
Online Coverage – Renew Your Focus on Customer Service
If you’ve received a negative review on Google, Yelp, or Facebook, it is important to address this feedback and your customer’s concerns to show your business is devoted to customer satisfaction. Reply to all customer complaints. Investigate the problems or concerns expressed by your customers and apologize for the inconvenience. This shows your business goes above and beyond to meet their expectations. Offering online promotions and teaming up with neighboring businesses can also help to rebuild your customer community. You can discuss cross-posting with an ad at the restaurant next door or the clothing store across the street. Using any (or all) of these strategies can help make your business more competitive.
Create a Social Media Presence
If you don’t already have a presence on social media, it’s a good idea to start investing some time into your business’s online voice and engagement. Practically all modern businesses need some sort of online presence. The first step is to gauge which platforms your customers and target audience may be engaging in (Facebook, Instagram, Twitter, etc.). Make sure you also have a high-quality photo as your brand banner, superb company description, and some kick-off promotions. Furthermore, you should use those platforms to answer questions from potential customers and promote your business.
The Deep-Cleaning Processes
There is quite a difference between using a standard washer versus high-quality dry-cleaning machines. It is important to use your business’s digital presence to emphasize this difference (in quality) and explain how your dry-cleaning processes work to potential customers. This way, your customers can make an informed decision. You should also make sure to emphasize your pricing options (compared to competitors) so customers know they could be saving money with your services, as opposed to another. Explaining your process through tagging helps to build trust between your business and new customers.
Using Rema Dri-Vac’s high-quality products is guaranteed to help your dry-cleaning business stand apart from competitors. Our machines are designed and tailored to your business needs, and they are capable of serving 1 to 25 presses, available in 50 or 60 Hz, single or three-phase. By renewing your presence online, increasing your focus and quality of customer service, and advertising that Rema Dri-Vac’s superior products, you are well on your way to outshining your competition. Contact Rema LLC today and we will be happy to answer all of your questions about our superior products.