Dry-cleaning is an incredibly large industry in the United States and continues to be a convenient option for people to wash their clothes. For that reason, if you are considering opening a dry cleaners of your own, it’s important to do your homework before starting to ensure you’re able to stay competitive indefinitely. To help, we’ve put together 10 frequently asked questions when it comes to starting a new dry-cleaning business:
1. What should I be aware of when it comes to profit margins?
It’s common for dry cleaners to profit up to $1 per each garment they process. Quantities are essential to maintaining a lucrative business, and with most customers washing more than one item, this allows for a higher profit per person.
2. What type of equipment do I need to get started?
You’ll need the basics: washer, dryer, presses, etc. In some cases, you may be able to start a business with just a few thousand dollars in equipment investments. If you’re looking for more high-end machines, it may cost much more.
3. What type of equipment might I need after I’m established to enhance my service?
Rema Dri-Vac manufactures products to support dry cleaners as they establish themselves and continue to grow. From air vacuums to condensate receivers, these machines help contribute towards efficient operations.
4. What do I need to know when it comes to operating expenses?
Aside from investing in and maintaining equipment, you’ll also need to consider overhead for products. Items such as detergent, hangers, storage racks, tags, and other necessities must be accounted for.
5. What is my competition like in the area I want to open a store in?
Will your business be the only dry cleaner in town? Or do you have competition in your area? Consider the other storefronts you’ll be going up against and strategize a plan to have your business stand out.
6. What are my competitive advantages?
If there’s competition in your area, how will you differentiate your business? Some ideas are initiating eco-friendly cleaning, pick-up and drop-off services, one-hour services, alterations, and cleaning large items such as rugs and window treatments.
7. How am I going to market my business?
Whether it’s strategic print advertising, direct mail, or simply via word of mouth, you need a plan to grow your customer base. Even capturing individual’s information and sending out a monthly emailed newsletter helps your consumers stay in touch.
8. Where do I see the business in five, 10, and 15 years?
Develop a short- and long-term plan and establish a system to help you meet these goals. Having your objectives lined up will benefit your business tremendously.
9. How will I measure customer satisfaction?
Satisfied people are the key to earning more business and expanding operations. Consider offering referral incentives and conducting regular surveys to get a better idea of your customer base before you start a dry-cleaning business.
10. How many employees will I need?
Think about how many employees you will need to hire as you begin and how many you may need to grow your operations.
Rema Dri-Vac has been helping dry-cleaning businesses succeed for generations. If you want to learn more about how our high-quality products can help your new dry cleaners get started, contact us today!